SMIAfrica : Salon International des Centres de Contact et d'appels au Maroc
Digital Skills Enhancement
The SMIAfrica team brilliantly executed the media campaign for the official launch by DBM-Accent-Maroc, a 100% Moroccan company with 30 years of expertise in the digital sector and IT solutions. They introduced their innovative Ed-Tech solution, providing an immersive and intuitive educational experience for primary schools, secondary schools, high schools, universities, training centers, and businesses.
Project Challenges
Our team of journalists fulfilled their mission during a three-day event at the Gitex Africa – Morocco exhibition, held in Marrakech from May 29 to June 1, 2023. The support for this launch operation, including content production and distribution/publication in the media, involved press releases and interviews (in Arabic and French). These highlighted both the features of the E-learning-All-In-One platform and its suitability for “white zones” and rural areas with weak internet signals. This enables educators and students to access a variety of interactive educational tools and digital resources via Wi-Fi without an internet connection.
Here is the TESTIMONY from Mr. Oualid Mazouzi, Vice President of DBM:
